American Beauties Native Plants Creates Endowment for Native Plant Research and More!

American Beauties Continues its Tradition of Giving

| Published 01/19/2018

HOCKESSIN, DE, January 2017 – Since the inception of American Beauties Native Plants in 2006, the brand has looked to fund causes that promote native plants in the landscape. Environmental research and education are at the very core of our mission. Through the effort and support of our grower network, Carolina Native Nursery, Civano Nursery, Midwest Groundcovers, Prides Corner Farms, Willoway Nurseries, and our online retailer, Garden Crossings we have made great strides toward realizing this mission through the selling of regionally important native plants to independent garden centers and to landscapers in each grower’s selling area.  

To further their research and education mission, American Beauties has created a $25,000 endowment to fund native plant research at the Horticultural Research Institute (HRI).  HRI is the research affiliate of AmericanHort, the national organization supported by growers, retailers and landscapers across the country whose mission is to promote and advance the green industry in America. The creation of the American Beauties Native Plants endowment fund occurred at the Horticultural Research Institute (HRI) reception at the 2018 MANTS trade show in Baltimore, with a $5000 commitment over 5 years to fully fund the endowment.

“Native plants are critically important to our environment and are a cornerstone in maintaining the balance of life on our planet. Without them, life as we know it would cease to exist. American Beauties Native Plants is determined to make the public aware of the critical role native plants play in our lives, as well the lives of the animals that depend on them. American Beauties Native Plants is working with nurseries to increase the awareness and availability of native plants in garden centers, home gardens, and public landscapes throughout America.” – Steve Castorani, co-owner of American Beauties Native Plants.

Caption from photos: Steve Castorani (L) of North Creek Nurseries and Mark and Lisa Sellew (R) of Prides Corner Farms, owners of the American Beauties Native Plants brand, hold the plaque commemorating the founding of the American Beauties Native Plant Research Endowment. “I am honored that American Beauties is creating a research fund focused on the vital role of native plants. The American Beauties community cares about making a difference and making our world a greener place.” – Mark Sellew, co-owner of American Beauties Native Plants and owner of Prides Corner Farms, Lebanon, CT

American Beauties Native Plants Mission: To promote the importance and increase the use of native plants in gardens and landscapes throughout America.

Other Worthy Causes Supported by American Beauties Native Plants:

National Wildlife Federation:

Over $270,000 since 2006 to support their Wildlife Habitat Program.

Pollinator Partnership:

$12,000 since 2015

National Audubon Society:  

$1000 donation in 2018

University of Delaware:

$3500 donated in 2018 to Dr. Douglas Tallamy for research on native plants and pollinators.

(See below for more information about the institutions we support)

More Ways American Beauties Gives back:

  • Documentary Film - Hometown Habitat, Stories of Bringing Nature Home. By Catherine Zimmerman 2016. Donation to support the film - American Beauties $5500, Prides Corner Farms $5000, Willoway Nurseries $5000


  • 850 native plants donated to help Girls Scouts Celebrate their 100th Anniversary.


  • Groupon Grassroots!  American Beauties donated 3000 plants for special projects around the country.


  • 650 native plants donated for a New York City Eco-elementary school.


  • 200 native plants donated to build a pollinator garden for Growing Solutions Farm in Chicago, a vocational therapeutic garden for young adults with autism.


  • 1,350 native plants donated to the Gateway National Recreation Area as part of a Hurricane Sandy restoration project.


  • 500 native plants donated to help Eco-School in Minnesota build an outdoor classroom.


  • American Beauties donated a native plant landscape design for a Whole Foods Distribution Center.


  • American Beauties is teaming up with Country Gardens Magazine and Easy Garden Projects to give away a $7,500 Wildlife Waystation!


American Beauties Licensed Network Growers: Carolina Native Nursery, Civano Nursery, Inc., Midwest Groundcovers, LLC, Prides Corner Farms, Willoway Nurseries, Inc. and online retailer Garden Crossings LLC.

About American Beauties Native Plants® 

American Beauties is the premiere native plant program that offers proven solutions for garden centers, landscapers and home gardeners. Garden centers use our point-of-purchase materials to build displays that help direct their customers and educate their staff at the same time. Landscapers use our plants and fact-filled tags to enhance their customer’s experience. Home gardeners love our branded pots because it takes the guesswork out of shopping. Our plants are guaranteed to make your garden come alive! For more information visit:

About the Horticultural Research Institute

HRI, part of the AmericanHort Foundation, proudly supports scientific research and students for the advancement of the horticultural industry. HRI was established by industry leaders to promote research and advance horticulture.  For more information visit:

About the National Wildlife Federation

The NWF has a new strategic plan for saving wildlife that are suffering declines across America, with the goal of increasing America's fish and wildlife populations and enhancing their capacity to thrive in a rapidly changing world. For more information visit:

About the Pollinator Partnership

P2 is the largest organization in the world dedicated to pollinator protection through habitat development, research, outreach, education, and more. We work specifically with the Monarch Wings Across Ohio project. For more information visit:

About Dr. Tallamy, professor in the Department of Entomology and Wildlife Ecology at the University of Delaware.  Tallamy speaks nationally promoting native plants for healthy food webs and authored the best-selling book "Bringing Nature Home: How You Can Sustain Wildlife with Native Plants." Our donation will support a graduate student to continue this important research. For more information visit: and

About the National Audubon Society

Audubon is a strong champion of native plants. Bird-friendly landscaping provides food, saves water, and fights climate change. Native birds need native plants and the insects that have co-evolved with them to survive. They have built a robust native plant database to aid consumers. For more information visit:

About Hometown Habitat

Hometown Habitat, Stories of Bringing Nature Home is a 90-minute environmental documentary produced by award-winning filmmaker, Catherine Zimmerman that educates the viewer about the critical role that native plants play in our ecosystems.

Well-known author, educator, and entomologist Dr. Douglas Tallamy provides running commentary throughout the film to help us understand that nature must be incorporated into each and every landscape, not set apart from where we live.



Contact: Peggy Anne Montgomery, Brand Manager, American Beauties Native Plants. Direct Phone: 651-208-1749,
















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