As one of America's leading conservation organizations, the National Wildlife Federation® works on wildlife protection issues at the global, national and regional level. Founded in 1936, NWF is a non-profit wildlife conservation organization with four million members.
The National Wildlife Federation is committed to volunteer and education programs that connect people to nature and wildlife. By connecting people with nature, NWF hopes to inspire and empower people to take action to conserve and restore wildlife and the natural world. One of the ways NWF implements this goal is through the Certified Wildlife Habitat program which encourages homeowners to provide the four basic elements needed for wildlife survival; food, water, cover and places to raise young along with sustainable gardening practices.
The Federation encourages people to landscape with wildlife in mind, and incorporating natives is a big part of that because native plants require less water, fertilizer and pest control than exotics, and they provide animals with food and shelter," says Greg Griffith, former NWF director of cause-related marketing. American Beauties™ helps eliminate the guesswork about which plants are good for wildlife and which plants grow naturally in a particular area. Plus, a portion of each American Beauties plant sold benefits NWF's education and conservation programs. For more information about NWF, go to www.nwf.org.